Eternal Rollerz C.C.

History of Eternal Rollerz C.C.

Like many lowrider car clubs Eternal Rollerz humble beginnings date back to the mid 1990s. Unlike many other lowrider clubs that have west coast roots, the Eternal Rollerz Founding Chapter was founded in Lowell, MA during the Northeast's peak of popularity of lowriders. A few years prior to the founding of the club Jay S. gained great experience as part of another lowrider club called East Side Rollerz out of New Hampshire. As that club later dissolved Jay S., Kenny K. and Mike H. founded the Lowell, MA Chapter of Eternal Rollerz. The main goal of the club was to create a traditional lowrider club in New England that was highly organized. The club goal was to be at peace and harmony with the community, the police and other lowrider clubs that existed at the time.

Being innovators is what made the club grow in popularity over the years. Eternal Rollerz was one of the very first lowrider clubs in New England to actually have a web presence in the late 1990s. The site was known for being unique as it was one of the first of it's kind to feature all of the members cars. Another notable feature was the tech section on hydraulics. Membership quickly grew in the founding chapter as the “Eternal Hydraulics” program was introduced. The program was designed to help grow the chapter through installing hydraulics at no labor cost to the club members. Over the years the club would organize cruises with other clubs at the time and have fun together.

Eternal Rollerz continued to grow into the 2000's and beyond with chapters all over the world. As with any club Eternal Rollerz had their ups and downs and experienced growing pains internally and externally. During the 2000's the club took on to charity and fundraising events where many great causes were supported. The club also became very active working with the SEMA SAN network to help fight unfair automotive laws. Eternal Rollerz also continued to spread word about Unity & Respect in the lowrider community during these years.

Another notable first for the club in the mid 2000s was being one of first lowrider clubs in New England to have a car featured in Lowrider Magazine. The founding chapter also built the first circus hopper ever in New England. In the 2010's membership continued to exist but it was a relatively quiet time for the club. The 2020's mark over 20+ years in the lowrider community. To this day the innovation continues as Eternal Rollerz continues to exist and grow.

We do look forward to running into other car clubs, old and new. Look around the site and decide for yourself why Eternal Rollerz are one of the top traditional lowrider car club in MA and many other areas. We are looking to expand our club to your community. Please contact us at eternalrollerz@hotmail.com if you would like to join our family or start a chapter in your area.